I admit…I am one of the souls that got lost in technology. One who used this medium to navigate through a professional career. I feverishly gobbled up any information that pertained to how the search engines and their ever-evolving algorithms worked; and how they influenced the growth of the Internet. I had a simple strategy ~ obtain information about how these search engines operated while also developing a career around the practical uses of this information. Strangely, the more I dove into it… the more I wanted to pic up a camera, shoot a video, and design a kickass ad campaign. I wanted to communicate my art via the Internet space. If I could parlay my skills in global design, be proficient in search engine marketing and truly understand the Google algorithm, then I was sure to find success. In my life collectively, I’ve spent thousands of hours keeping up with technology and its trends; often pondering why my mind was so interested in this space. It was truly a perfect marriage; the science of the internet with the creativity of an artist. I was lucky to be interested in anything digital from the start. You see, I love digital anything. My passion for all things “technology” started back in the early 90s with the creation of Photoshop. As an aspiring photographer and film developer, I found Photoshop fascinating. The possibilities that their filters introduced to photography was breath taking. Not only could I save development and processing fees, but the time spent learning this tool was too much fun for anyone to be having in their early 20s, especially living in South Beach Miami. I knew then that photography and the creative field itself was going to be a definite career path for me. I would learn to navigate a successful Internet based company using the talents I brought with me into this world. That said, let’s fast forward about 25 years and here I am communicating my life into your conscious via the Internet space. Believe me, the irony does not escape me. In a future post I will dig deeper into a book I started writing last year. The importance of this book to me is pivotal; in that it has given me the ability to let you know how I got to this place. Yes, I still work on my agency but no longer do I need to work from the inside. Frankly I chose, for the past 2-to-3 years, to engineer a strategy that would bring my family closer together with each other and with nature. A plan to learn more, do more and experience more; more than we thought we would within the circles of life we had created… and let consume us. So positioning, working hard, having a vision, living righteously and being mindful of all the bullshit, including my own, enabled me the freedom I so adore today.